The Wuhan epidemic has a huge impact on
China's economy and society. Specific to the food industry, because the
products of this industry are characterized by high frequency, low prices, and
necessities, coupled with the epidemic situation during the Spring Festival, it
is in the low season. Therefore, the short-term impact of the epidemic on
business performance is limited. However, the long-term impact of the Wuhan
epidemic on the food industry cannot be underestimated. According to our
research, the epidemic will promote further changes in the marketing channel
environment of the food industry. Food industry companies should pay attention
to these changes and trends, change channel models, and seize development
opportunities.
China's economy and society. Specific to the food industry, because the
products of this industry are characterized by high frequency, low prices, and
necessities, coupled with the epidemic situation during the Spring Festival, it
is in the low season. Therefore, the short-term impact of the epidemic on
business performance is limited. However, the long-term impact of the Wuhan
epidemic on the food industry cannot be underestimated. According to our
research, the epidemic will promote further changes in the marketing channel
environment of the food industry. Food industry companies should pay attention
to these changes and trends, change channel models, and seize development
opportunities.
Specifically includes the following two aspects.
The online consumption scenario under the
epidemic has stimulated the development of food e-commerce. As food is a
low-value, high-frequency product category, it is not an ideal category for
e-commerce. Therefore, although food e-commerce has existed for a long time, it
is not a mainstream channel for enterprises. Among the channels of traditional
food companies, e-commerce only accounts for the complementary part. The main
channels are offline supermarkets and small stores, which are mainly covered by
KA and distributors, accounting for more than 90% of sales. The emergence of
the epidemic will have a significant impact on the business of offline
supermarkets, especially in the first and second-tier markets, and the business
of hypermarkets and chain supermarkets continues to decline. The acquisition of
RT-Mart, Carrefour and Metro in recent years is proof. The epidemic will
further suppress the offline food retail scene, forcing food e-commerce and new
retail
epidemic has stimulated the development of food e-commerce. As food is a
low-value, high-frequency product category, it is not an ideal category for
e-commerce. Therefore, although food e-commerce has existed for a long time, it
is not a mainstream channel for enterprises. Among the channels of traditional
food companies, e-commerce only accounts for the complementary part. The main
channels are offline supermarkets and small stores, which are mainly covered by
KA and distributors, accounting for more than 90% of sales. The emergence of
the epidemic will have a significant impact on the business of offline
supermarkets, especially in the first and second-tier markets, and the business
of hypermarkets and chain supermarkets continues to decline. The acquisition of
RT-Mart, Carrefour and Metro in recent years is proof. The epidemic will
further suppress the offline food retail scene, forcing food e-commerce and new
retail
Appear. For example, Hema Fresh, Tmall Supermarket,
Jingdong Supermarket, and Dingdong Shopping will rapidly rise in the first- and
second-tier markets. Food companies should attach great importance to the
channel focus.
Jingdong Supermarket, and Dingdong Shopping will rapidly rise in the first- and
second-tier markets. Food companies should attach great importance to the
channel focus.
Opportunities for catering supply chain
integration appear in epidemic situation
integration appear in epidemic situation
The Wuhan epidemic has a huge impact on
catering companies in the short term. For example, the leading catering company
Xibei has only three months of cash reserves. However, the annual output value
of China's catering industry has exceeded 5 trillion yuan, and it is believed
that it will flourish after the epidemic is under control. In the long run,
catering is a huge market that cannot be ignored for the Chinese food industry.
Under the epidemic, consumers' awareness of food hygiene and safety will
greatly increase, coupled with the growing demand for online catering services.
These will have an impact on the catering supply chain, which will accelerate
the trend of integration, socialization and platformization.
catering companies in the short term. For example, the leading catering company
Xibei has only three months of cash reserves. However, the annual output value
of China's catering industry has exceeded 5 trillion yuan, and it is believed
that it will flourish after the epidemic is under control. In the long run,
catering is a huge market that cannot be ignored for the Chinese food industry.
Under the epidemic, consumers' awareness of food hygiene and safety will
greatly increase, coupled with the growing demand for online catering services.
These will have an impact on the catering supply chain, which will accelerate
the trend of integration, socialization and platformization.
Traditional catering supply chains are
mainly played by food wholesale markets and distributors at all levels. They
are decentralized, inefficient, and even full of counterfeit and shoddy foods.
There is a lot of room for improvement in food safety, quality, efficiency, and
cost. Currently, three forces are involved in the integration of the catering
supply chain.
mainly played by food wholesale markets and distributors at all levels. They
are decentralized, inefficient, and even full of counterfeit and shoddy foods.
There is a lot of room for improvement in food safety, quality, efficiency, and
cost. Currently, three forces are involved in the integration of the catering
supply chain.
The first category is e-commerce companies,
such as Meicai and Meituan. They set up an online ToB e-commerce platform. One
party connects with catering customers and the other connects with food
suppliers. It has achieved rapid development in recent years.
such as Meicai and Meituan. They set up an online ToB e-commerce platform. One
party connects with catering customers and the other connects with food
suppliers. It has achieved rapid development in recent years.
The second category is the extension of
large catering companies to the upstream supply chain, such as the hot pot
supply chain company Shu Hai created by Haidilao.
large catering companies to the upstream supply chain, such as the hot pot
supply chain company Shu Hai created by Haidilao.
The third category is the supply chain
platforms created by food industry companies, such as Feng Kitchen, a leading
Chinese food and oil industry leader, Yihai Kerry, trying to build a one-stop
food and beverage supply platform for high-end catering. To cope with this
business innovation, Yihai Kerry has also implemented the central kitchen
strategy. It plans to build central kitchens in major regions across the
country to provide semi-finished products processing services to catering
companies to meet the needs of standardization and onlineization of the
catering industry. Food companies should fully understand this change, seize
the opportunity of catering supply chain integration, and realize channel
innovation and change.
platforms created by food industry companies, such as Feng Kitchen, a leading
Chinese food and oil industry leader, Yihai Kerry, trying to build a one-stop
food and beverage supply platform for high-end catering. To cope with this
business innovation, Yihai Kerry has also implemented the central kitchen
strategy. It plans to build central kitchens in major regions across the
country to provide semi-finished products processing services to catering
companies to meet the needs of standardization and onlineization of the
catering industry. Food companies should fully understand this change, seize
the opportunity of catering supply chain integration, and realize channel
innovation and change.
Finally, CNmoulding tell you
NO FOOD, CAN NOT LIVE
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