社会教育产业的疫情影响分析
Analysis of Epidemic Impact of Social
Education Industry
Education Industry
2020 年 2 月 5 日上海市疫情防控工作领导小组新闻发布会宣布：根据疫情发展
情况，为确保学生安全，决定上海市各级各类学校 2 月底前不开学。这是继 1 月
23 日发布各级各类学校延缓至 2 月 17 日开学、各培训机构和托育机构在 2 月底前暂缓开展线下服务的通知之后，又一新的通告。
On February 5, 2020, a press conference of
the Shanghai Municipal Leading Group for Epidemic Prevention and Control
announced: According to the development of the epidemic, in order to ensure the
safety of students, it was decided that all types of schools in Shanghai at all
levels will not open before the end of February. This is another new announcement following the announcement on January 23 that schools of all
levels and various levels were postponed to start on February 17, and that
training institutions and day-care institutions suspend offline services by the
end of February.
the Shanghai Municipal Leading Group for Epidemic Prevention and Control
announced: According to the development of the epidemic, in order to ensure the
safety of students, it was decided that all types of schools in Shanghai at all
levels will not open before the end of February. This is another new announcement following the announcement on January 23 that schools of all
levels and various levels were postponed to start on February 17, and that
training institutions and day-care institutions suspend offline services by the
end of February.
那么教育行业到底能支撑多久呢？上海交大行业研究院设计了“社会教育产业的疫情影响力调查问卷”。本次问卷首批收集了 32 份问卷，调研对象为江浙沪地区的社会教育机构/企业，涉及的教育领域有 k12 教育、综合素质教育、儿童早教、兴趣教育、语言学习、出国留学、高等教育、教育信息化、职业培训、其他教育等类型。
So how long can
the education industry sustain? The Shanghai Jiaotong University-Industry
Research Institute has designed the "Survey Questionnaire of Social
Education Industry Epidemic Impact". The first batch of this questionnaire
collected 32 questionnaires. The survey objects were social education
institutions/enterprises in Jiangsu, Zhejiang, and Shanghai. The education
fields involved were k12 education, comprehensive quality education, early
childhood education, interest education, language learning, studying abroad,
higher education. , Education informatization, vocational training, and other
types of education.
the education industry sustain? The Shanghai Jiaotong University-Industry
Research Institute has designed the "Survey Questionnaire of Social
Education Industry Epidemic Impact". The first batch of this questionnaire
collected 32 questionnaires. The survey objects were social education
institutions/enterprises in Jiangsu, Zhejiang, and Shanghai. The education
fields involved were k12 education, comprehensive quality education, early
childhood education, interest education, language learning, studying abroad,
higher education. , Education informatization, vocational training, and other
types of education.
在当前疫情严重情况下，线下教育显然难以立即开展。从问卷中可以看出，
目前有线上课程/业务的教育机构/企业约占 34.4%，但是主要课程和业务全部是
线上的只有 6.25%。而值得一提的是在众多教育机构/企业中，语言学习和综合素质教育的机构/企业已经大量开展了线上教育。
Under the current severe epidemic the situation, it is obviously difficult to launch offline education immediately.
It can be seen from the questionnaire that at present, educational institutions
/ companies that take courses/businesses online account for about 34.4%, but
the main courses and business are all online only 6.25%. It is worth mentioning
that among many educational institutions/enterprises, institutions /
enterprises that have language learning and comprehensive quality education
have launched a large number of online education.
It can be seen from the questionnaire that at present, educational institutions
/ companies that take courses/businesses online account for about 34.4%, but
the main courses and business are all online only 6.25%. It is worth mentioning
that among many educational institutions/enterprises, institutions /
enterprises that have language learning and comprehensive quality education
have launched a large number of online education.
社会教育机构是否做好了在线教育的准备呢？问卷显示，28.13%的教育机构
/企业可以在 2 月 17 日正常开工/上课，可以部分开工/上课的有 12.5%，但 59.38%的机构/企业无法正常开工/上课。而在可以开工和可以部分开工的机构里只有三分之一是有在线教育的。
Are
social education institutions ready for online education? According to the
questionnaire, 28.13% of educational institutions / enterprises can start work
/ classes normally on February 17, and 12.5% can start part-time / classes, but
59.38% of institutions / businesses cannot start / classes. Only one-third of
institutions that can start and can start part-time have online education.
social education institutions ready for online education? According to the
questionnaire, 28.13% of educational institutions / enterprises can start work
/ classes normally on February 17, and 12.5% can start part-time / classes, but
59.38% of institutions / businesses cannot start / classes. Only one-third of
institutions that can start and can start part-time have online education.
那么社会教育机构能否支撑过第一季度，并有足够的资金开展在线教育呢？
多数社会教育机构/企业在 1 月就有预收款，且教育产业 2 月一般处于淡季，所以疫情对第一季度影响在可控范围内。目前问卷中填写因资金链、现金流问题而不能开工小于 1%。根据 2020 新冠疫情教育行业企事业单位调查问卷显示，各大社会教育机构/企业第一季度的生存损失偏小，35%的教育机构/企业预计第一季度营收下降幅度在 10%-50%，40%的教育机构/企业预计第一季度营损失小于 10%，只有 25%认为第一季度的营收损失大于 50%。虽然第一季度现金流比较充裕，但教育机构/企业还是倍感压力。5 分为最高分,1 分为最低分，教育机构/企业压力感最大的是员工安全 3.8 分和获取新的订单 3.8 分，其次是现金流 3.4 分、支付员工工资 3.35 分、交付能力 2.75 分、还贷 2.6 分、违约金 2.4 分、物流运输
2.4 分。让教育机构/企业倍感压力的还有网上直播课技能、事业发展等方面。现金流依然是社会教育机构开展在线教育的瓶颈 .
So, can social education institutions
support the first quarter and have sufficient funds for online education? Most
social education institutions/enterprises have advance receipts in January,
and the education industry is generally in the off-season in February, so the
impact of the epidemic on the first quarter is under control. At present, the
questionnaire indicates that it is impossible to start less than 1% due to the problem of capital chain and cash flow. According to the 2020 New Crown
epidemic, the education industry enterprises and institutions survey the questionnaire shows that the major social education institutions/enterprises
have a small survival loss in the first quarter, and 35% of educational institutions/enterprises expect that the first-quarter revenue decline will be 10% -50%
Forty percent of educational institutions/enterprises expect to lose less
than 10% in the first quarter, and only 25% believe that the loss in the first quarter is greater than 50%. Although cash flow was relatively abundant in the
first quarter, educational institutions/enterprises were still under
pressure. 5 points for the highest point, 1 point for the lowest point. The
most stressful of educational institutions/companies is 3.8 points for
employee safety and 3.8 points for acquiring new orders, followed by cash flow
3.4 points, employee salary 3.35 points, and delivery capacity 2.75 points 2.6
points for repayment, 2.4 points for liquidated damages, logistics and transportation
support the first quarter and have sufficient funds for online education? Most
social education institutions/enterprises have advance receipts in January,
and the education industry is generally in the off-season in February, so the
impact of the epidemic on the first quarter is under control. At present, the
questionnaire indicates that it is impossible to start less than 1% due to the problem of capital chain and cash flow. According to the 2020 New Crown
epidemic, the education industry enterprises and institutions survey the questionnaire shows that the major social education institutions/enterprises
have a small survival loss in the first quarter, and 35% of educational institutions/enterprises expect that the first-quarter revenue decline will be 10% -50%
Forty percent of educational institutions/enterprises expect to lose less
than 10% in the first quarter, and only 25% believe that the loss in the first quarter is greater than 50%. Although cash flow was relatively abundant in the
first quarter, educational institutions/enterprises were still under
pressure. 5 points for the highest point, 1 point for the lowest point. The
most stressful of educational institutions/companies is 3.8 points for
employee safety and 3.8 points for acquiring new orders, followed by cash flow
3.4 points, employee salary 3.35 points, and delivery capacity 2.75 points 2.6
points for repayment, 2.4 points for liquidated damages, logistics and transportation
2.4 points. Education institutions /
businesses are also under pressure from online live lesson skills and career
development. Cash flow remains a bottleneck for online education in social
education institutions.
businesses are also under pressure from online live lesson skills and career
development. Cash flow remains a bottleneck for online education in social
education institutions.
目前只有 10%的教育机构/企业对开工日期并不敏感；25%的教育机构/企业最多能承受延迟开工
1-2 个月，35%的教育机构/企业最多能承受延迟开工 2-4 个
1-2 个月，35%的教育机构/企业最多能承受延迟开工 2-4 个
周；30%的企业迫切希望能在 2 周内开工。
经历此次疫情，教育机构/企业想到
经历此次疫情，教育机构/企业想到
的补救措施，排名第一的就是增加线上教学，后面依次是远程办公、创新产品服
务、申请贷款补贴纾困资金等、促销营销、降薪裁员、没有措施、退出忍痛止损。
Currently
only 10% of educational institutions/enterprises are not sensitive to the
start date; 25% of educational institutions/enterprises can afford a delayed
start of up to 1-2 months, and 35% of educational institutions/enterprises
can afford a delayed start of up to 2-4 Week; 30% of companies are eager to
start work in 2 weeks. After the epidemic, the number one remedy that
educational institutions/companies think of is to increase online teaching,
followed by telecommuting, innovative products, and services, applying for a loan
subsidies, bailout funds, etc., promotion marketing, salary cuts, layoffs,
Measures, withdraw from pain and stop loss.
only 10% of educational institutions/enterprises are not sensitive to the
start date; 25% of educational institutions/enterprises can afford a delayed
start of up to 1-2 months, and 35% of educational institutions/enterprises
can afford a delayed start of up to 2-4 Week; 30% of companies are eager to
start work in 2 weeks. After the epidemic, the number one remedy that
educational institutions/companies think of is to increase online teaching,
followed by telecommuting, innovative products, and services, applying for a loan
subsidies, bailout funds, etc., promotion marketing, salary cuts, layoffs,
Measures, withdraw from pain and stop loss.
疫情之后，各教育机构/企业势必加大在线产品和服务的投入，但由于教育信息化和在线教育投入相对比较大，前期投入和投入产出比仍需要教育企业/机构认真研究和斟酌。此时提供教育平台的机构如果能提供高性价比产品/服务将逆势而上。行业研究院下一阶段将继续重点关注社会教育产业的发展，特别是教育信息化和在线教育的发展。
After the epidemic, educational
institutions/enterprises are bound to increase investment in online products
and services. However, due to the relatively large investment in education
informatization and online education, the initial input and input-output ratio
still need to be carefully studied and considered by educational companies /
institutions. At this time, the institutions that provide education platforms
will be able to buck the trend if they can provide cost-effective products /
services. The next phase of the industry research institute will continue to
focus on the development of the social education industry, especially the
development of education informatization and online education.
institutions/enterprises are bound to increase investment in online products
and services. However, due to the relatively large investment in education
informatization and online education, the initial input and input-output ratio
still need to be carefully studied and considered by educational companies /
institutions. At this time, the institutions that provide education platforms
will be able to buck the trend if they can provide cost-effective products /
services. The next phase of the industry research institute will continue to
focus on the development of the social education industry, especially the
development of education informatization and online education.
china mold maker also have child, have family
I focus on COVID-19 affect social education industry in shanghai China
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