China Merchants Bank's rich customers require total assets of 10 million yuan and above.
With the rapid development of the domestic economy and the rapid increase of social wealth and personal wealth, a "blue sea" composed of high net worth people is attracting banks to add to the private banking business.
In 2019, the number of customers of listed state-owned and joint-stock banks that have disclosed the operation of private banks increased by more than 10% compared with the beginning of the year, and the scale of management assets increased by more than 9%.
The total number of customers in 10 banks is 642500, and the total assets under management is 9.71 trillion yuan, with an average of 15.1157 million yuan per private bank customer.
In addition to the broad market, as far as the business itself is concerned, the characteristics of high marginal contribution, small capital occupation, high quality of assets, and resistance to periodic fluctuations are also the reasons why private banking is favored by banks.
Private banking generally refers to the business of providing property investment in management and other services to high net worth people. In 2011, the "Measures for the Management of the Sales of Financial Products in Commercial Banks" defined private bank customers as "commercial bank customers with net financial assets of RMB 6 million or more ".
Banks set different thresholds for private banks. Such as Huaxia Bank, PingAn Bank, Zhejiang Commercial Bank set the total assets "threshold" are 6 million yuan, Industrial and Commercial Bank and Minsheng Bank for 8 million yuan, China Merchants Bank private bank customers require total assets of 10 million yuan and above.
The 2019 annual report reviews developments in private banking by state-owned and equity banks.
On the whole trend, the number of private bank customers and the scale of asset management in each bank showed rapid growth. In 2019, the number of private bank customers in 10 banks increased by more than 10% from the beginning of the year, and the scale of management assets increased by more than 9%.
In terms of the number of customers, by the end of 2019, the number of private bank customers of China Construction Bank was 142700, ranking first among 10 banks. Ping An Bank's private bank customers grew fastest, rising 45.7 percent to 43800 in 2019.
The number of private bank customers of Huaxia Bank is small, but the growth is relatively fast. By the end of 2019, the number of private bank customers of Huaxia Bank was 9800, an increase of 19.6% over the end of last year; the total financial assets of private bank customers were 161.807 billion yuan, an increase of 16.6%.
In terms of the size of private bank customer assets, the total assets of 10 banks are 9.71 trillion yuan, compared with the previous year's asset size calculated according to the growth rate and the 2018 annual report, which is 8.28 trillion yuan, an increase of 17.25% over the same period last year.
China Merchants Bank, the "king of retail ", has the largest asset management scale of 2.23 trillion private banks, with a growth rate of 9.4%. Industrial and Commercial Bank of State-owned Bank and China Construction Bank are in the second and third place with 1.55 trillion yuan and 1.51 trillion yuan asset management scale respectively. In addition, Bank of China said in its annual report that its private bank customers' financial assets exceeded 1.6 trillion yuan.
In terms of per capita assets, the total number of customers in 10 banks is 642500, and the total assets under management is 9.71 trillion yuan, with an average of 15.1157 million yuan per private bank customer.
Sub-bank view, China Merchants Bank as of the end of 2019, private banks managed assets of 27.3166 million yuan, in the top 10 banks. Minsheng Bank, ICBC with 18.3767 million yuan and 17.2316 million yuan per capita assets in two or three. China Construction Bank's private banks are at the bottom of 10 banks with 10.5787 million yuan per client.
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