Real Japanese food and beverage industry！

 Turnover fell 90%, the owner of Beijing Daily Material Store:" My I signed a loan of 5 million, my hands trembled."

It has been 22 days since the discovery of new cases of new coronavirus in Beijing. With the control of the epidemic in Beijing, the restaurant industry that resumed work experienced a brief stagnation and reopened.

 The 15-year-old Japanese sushi brand Edo has not been spared. In the context of Beijing's second wave of outbreaks, net-borne salmon infections have pushed the store, which has signs of recovery, down again. The 44-year-old brand founder, Jiang Bingsheng, is also under great pressure.

 Only the first wave of the epidemic has closed seven or eight stores so that stores lost millions. Now he can only rely on bank loans to fill the current hole.

 On July 1st, experts at the Chinese center for disease control responded again that "no infectious diseases have been found to have been transmitted to humans through fish ", but most restaurants still choose to stop selling fresh dishes.

 Off the shelf fresh, the Japanese restaurant lost the characteristics, but also did not wait for the return of diners.

 Chinese people stop eating Japanese food

Before Edo in Beijing, there were 16 stores, the first epidemic period one after another closed half, now only seven or eight stores left.

 For me, big waves have been experienced, but the epidemic caused us to lose so much is really unimaginable. The turnover of stores in Beijing is only 5-10% of normal turnover, slightly better in the field but also down about 40%

 During the first epidemic, we can rely on take-out, or through my live broadcast to bring goods to sell some semi-finished products, so that the restaurant turns.

 Our turnover has been gradually recovering over the last few months, almost 90% before the outbreak. Individual stores have resumed operations better than pre-infectious turnover. Employees are full load state, the purchase is a full load.

 During the reduced passenger flow, we can only braise raw fish or make soup, the price of dishes is also reduced accordingly. At that time can not pursue profit. As long as the turnover comes in, we promise to pay the suppliers and pay the employees, we can survive

 But the outbreak in Beijing has sealed almost all roads. Consumers do not choose daily materials, browse the take-out platform, and even see the daily materials on the slide screen past.

 Looking back on the night of June 12, I was shocked to see the news "New Crown Virus Found on the Plane of Cut Salmon ".

 I'm an insider, I know more about salmon, I' m more sure the board is contaminated, not salmon has coronavirus, so I sent my opinion in the circle of friends. The media has also been naming salmon, but many customers have canceled booking orders.

Raw food concerns hit consumers' consumer psychology

 A blow directly embedded in his beliefs. One of the guests to order with our staff said that before coming to Edo to eat raw fish sushi, now choose to eat Chinese food will be safer.

 In the face of avoiding eating cold statement, I feel like fist hit on cotton do not know how to do. This is a big blow to us. I have a pre-judgment, we certainly dare not eat daily materials, and the future daily materials store will be greatly affected.

 On the night of June 12, I contacted the supplier because the outbreak caused the restaurant to be unable to open normally, hoping to cancel the order, and they all agreed and understood.

 But the most serious loss is shrimp and crab and frozen products can not be sold, has been put, a lot of money backlog. Food and beverage are to rely on water to support the store, if there is no blood flow, it will definitely die.

 Our cash flow is very difficult. Before the epidemic we have persisted for 5 months, now again, the specific persistence of a few months is also unknown.

 The average monthly payment is in millions and the payback period with the supplier is 45 days. Before the Spring Festival, we prepared a lot of goods, that lot of food materials expired are wasted. Because the epidemic has not been open, so can not pay with suppliers, has been a state of delay.

 Store operating costs are also very large, the first outbreak, take Beijing store as an example, we lost millions in four months.

 Operators are starting to doubt life

I felt helpless and began to wonder what I had done wrong. Why did I go from being a very good company with very good results to being in negative debt and having to borrow from banks, and then I had to repay all the losses and loans during the epidemic for three to five or ten years.

 The most money I ever borrowed from a bank during the outbreak was 5 million. Before the turnover, performance is very good, will not worry about not yet. But this time in the process of mortgage signing, my hands are shaking. The loan is to leave the store, is completely filled in, suddenly feel insecure, very helpless.

 Now we are more taboo on raw food, to order customers are more inclined to order packages, so we need to rearrange the menu, more to provide cooked food to consumers.

 Edo before the original customers to 60,70, the main age is over 40 years old. They have accumulated a certain amount of wealth, the quality of food requirements are relatively high, acceptable prices are also higher. But during the epidemic, it can also be said that they are more life-saving, unwilling to come out to consume. Real active consumption, almost all in the post-90s young people.

 We have two or three stores in succession, trying to move towards the house of wine. The price of the menu is also going down. Environmental factors have to be changed, sushi single shop decoration light is warm, but the house to create a relatively lively feeling, light is also dim. After doing some barbecue, business hours will be extended to 1 am.

 I'm sorry about the transition from a high-end sushi restaurant to a house of wine. Change is painful, not change is more painful.

People in the whole industry are doubting life, and so are our injection mold makers. This year, the government began tax cuts to protect small and medium-sized enterprises, but at the same time after a large number of currency issuance, the market's assets have risen sharply, fighting to run so many years can not buy a house they want.

China uses 1kg a year, Japan 20kg, and Germany 90kg a year

 Share Really Story about food! China uses 1kg a year, Japan 20kg, and Germany 90kg a year

When it comes to bread, everyone is certainly no stranger, almost every community will have a bakery, idle, buy some bread, hungry eat a bite, then feel happy. According to the relevant survey, the average annual consumption of bread in China is 1 kg, Japan is 20 kg, and the average annual consumption of bread in Germany is as high as 90 kg! So the question is, why do we eat so little bread?

 In fact, the main reason is that foreigners like to take bread as a dinner, but we generally as a portion of food for hunger, hungry, people will choose to buy some bread to fill the stomach. In this way, the quantity will be reduced a lot. In life, in fact, careful people will find that we eat mostly Japanese bread, soft, soft waxy entrance, sweet, and this kind of bread is also very suitable for Asian consumption.

 For example - pineapple bag, outside is made of sugar, eggs, flour, lard crispy skin, inside is soft bread body, just out of the oven steaming hot, bite on, aftertaste endless!

 There is also a red bean stuffing bread, this bread with a strong aroma of wheat, can be torn with the hand, full of red bean stuffing clearly visible, sweet and not greasy entrance, full of happiness.

 Japanese bread is popular despite its soft taste. But it also has a drawback, that is, it has high calorie, high sugar content. Long-term consumption, the human body will be fat, is not conducive to physical health, so can not be regarded as a staple food. So is there a kind of bread that can serve as a staple food without worrying about getting fat?

 The bread is also eaten in many ways, can be cut into slices, coated with a layer of fresh jam, taste rich; with ham, sausage, then with a salty flavor; can also be shredded into the milk bubble to eat, promote digestion.

 Which of these kinds of bread is your favorite?

A suite apartment can destroy a Chinese middle class

The number of Chinese middle class has exceeded two hundred million

So, the number of China's middle class How much?
Credit Suisse Wealth Report to each person owns 50,000 -50 million of net wealth to define the middle class adults. Such a middle class standard is not high. Thus, the conventional netizens exclaimed "averaged", "drag" The difference is, this time users who have indicated that, "If wealth as long as reached $ 50,000 is the middle class, that I can be considered the middle class."
In fact, the standard of the middle class is not unique. For example, Forbes magazine has announced that she is a middle-class standard: living in the city; between 25 to 45 years old; have a university degree; professionals and entrepreneurs; annual income between $ 10,000 to $ 60,000.
Here, we middle-class standards to Credit Suisse Wealth Report estimates the number of Chinese middle class. According to 50000-500000 US dollars of net worth, according to the Southwest University of Finance and China Household Financial Survey (referred CHFS) latest survey data show that in 2015, the current adult population of Chinese middle class accounted for the proportion of the adult population was 20.1%, far higher than the Swiss Letter estimated 10.7%; the average wealth of the middle class adults about $ 139,000, far higher than Credit Suisse estimated $ 68,000.
According CHFS data projections, the number of Chinese middle class adult population should be 204 million people, rather than 109 million people, while in the hands of the middle class should also be total wealth of $ 28.3 trillion, not $ 7 trillion, far more than the United States and Japan's $ 16.8 trillion and $ 9.7 trillion.
Therefore, the number of China's middle class has reached 204 million people, whether it is the middle class population size, or the total wealth of the middle class, China has leapt to the world top.
Of course, while the Chinese middle class in the overall scale has obvious advantages, but there are two features worth noting:
First, the per capita wealth of the Chinese middle class is $ 139,000, far below the $ 184,000 and $ 157,000 Japan, the United States. The absolute number of Chinese middle class is far higher than the estimated number Although Credit Suisse Wealth Report, but accounted for only 20.1%, far lower than the United States, 37.7 percent and Japan 59.5 percent.
Second, the proportion of different sectors of China and the United States and Japan are also very different. As shown, the Chinese adult population, very small part of people crossed the high threshold of wealth, more than the middle class standard of moderate wealth, the population accounted for only 1.0%. In the United States, the ratio was 12.3%, Japan 9.1%. At the low end of the wealth pyramid, China 78.9 percent of the adult population still does not meet the minimum standards of the wealth of the middle class.
China Injection Molding Company-cnmoulding think, the ratio was 50.0% and 31.4%, respectively, in the United States and Japan. If the structure of an ideal distribution of wealth as "olive", then Japan is relatively closer to this model, and China belong to the uneven distribution of wealth "pyramid."

Chinese middle class wealth too dependent on real estate

Wealth and asset structure size different affluent Chinese are also significant differences. First, the average wealth of low-wealth adults, only $ 11,000, from the middle class standard of $ 50,000 is still far.
Some experts pointed out that China's middle class population, or over 200 million, but the wealth of the middle class in the real estate allocation ratio is too heavy, up 79.5 percent, while the proportion of financial assets is too low, only 10.8%. And the Chinese people prefer real estate, the American and Japanese families are more willing to participate in financial markets. According to 2013 US Consumer Finance Survey (SCF) data, US household financial assets accounted for 40.8%, while real estate accounted for only 34.1%.
Credit Suisse Wealth Report per person has 50,000 to 500,000 US dollars of net worth, to define the middle class adults. This standard is not high. If an adult has a shelter in the general specifications of the city, you can easily reach this standard.
Therefore, this standard does not cause the public to question after the release, nor lead to public "drag" sighs - they think in accordance with this standard, it really belongs to the middle class. Such happiness seems to come a bit too sudden, abrupt to even among parties which have some feel unreal.
In other words, the report is actually used to divide the wealth class is real estate, houses and even people all of the property; if you do not count the value of the property, maybe a lot of the middle class is still in the state debt, the so-called house slaves is the case. In other words, although the real estate point of view, people have a lot of money; however, if the house is made from live, the support of the middle class facade of wealth, in fact, does not exist.
Is it, people will live in the house used to make money from it? If you really sell, it is a return to a true addiction over the middle class, but I'm afraid that will come back to buy again powerless.
So, even though the middle class will be among the people to feel a trace of happiness, however, carefully pondering, in real estate the way to achieve status changes, and its essence is actually "is in production."
As a result, people do not want, but also can not afford such a high price of real estate. All houses are not spending all of, but not life. But because the house indispensable and prices high, the incomes of the majority of people have invested in the house. Indeed, even to eating the old way, by way of overdraft future earnings, can barely make their homes to buy a house, to realize the dream dwelling.
This price is a bit large. But what can we do? No house will not be able to settle down in the city, you can not be competitive in the marriage market, it can not provide basic security in the birth of a child in school. So, even if high prices to death, is considered to be a high price, but also we had to bite the bullet, bite the bullet and buy a house.

 

Cnmoudling-china mold maker tell you truth here

 the so-called housing wealth are often a burden. From the price perspective, a value of the house is not low, a house can prop up a middle class. But what is the real significance? The house is used for living, can not be used to invest, can not bring disposable wealth; to this house, people live frugally lower standard of living, give up the pursuit of life, but also gave up the social participation and responsibility.
This is an inevitable chain reaction - when the so-called middle class eyes open every day when the mortgage to worry about, look how much they value the pursuit of noble, how enthusiastic they expect social participation, does not seem realistic. More often, people put ideals gave way to crawl, crawl doctrine instead of a pragmatic retreat idealism, ultimately, it is the ideal farewell.
Therefore, real estate On the middle, the middle class will be the presence of real estate addiction, will the existence of a de facto "is middle class" - although, to be divided house prices, many people belong to the middle class; however, because of the people's wealth, real estate overdraft and ideals, but there was a lot of people "is the middle" embarrassment.
This "being middle class" will inevitably lead to the middle class of blur and "dirty": A so-called blur refers to nominal, their actual performance may not meet the social expectations of the middle class; the so-called "dirty" is the means by which fetters reality In real economic pressure, class identity inevitably flows down. This "is the middle" for society, is clearly a need to focus on the issues.
China's economy is now in the end how bad I, as a plastic injection moulding do not see the data, but everyone knows that housing prices continue to lift the bubble is more manufacturing to China is to destroy nature, may also do government
People must be more unhappy, it seems that they really no other way.