"Migratory birds" fly to Southeast Asia
Southeast Asia is another choice of the capital.
Received Adidas notice to terminate the contract, Sun Yingli some by surprise, the two sides agreed to the contract period is supposed to be until the end of 2015.
Adidas OEM grandson of the company since 1996, the two sides signed in 2006 a long-term cooperation agreement.
Then coincides with the the Adidas golden age of production in China. In 2007, Adidas Group footwear products under half of production in China. But then, Adidas started to increase supplier diversity strategy. 2011 annual report mentioned, the high import duties levied some Latin American countries, exports of footwear products to China, which is Adidas production base further decentralized configuration.
By 2011, the proportion of Group Adidas footwear products from China is still the largest, but has been reduced to 35%. Indonesia, Cambodia and other Southeast Asian countries significantly increase the latter's share more than doubled.
"Adidas Suzhou plant is shut down for re-integration of global resources strategy considerations, this strategy will help Adidas better play our economies of scale and reduce complexity." Adidas provide an official response to the Southern Weekend reporter leak, tried to shut down cool event, "close the plant not only has nothing to do with the salary increase, also has nothing to do with our inventory of Adidas in China's stock in good condition."
But in fact, the secret is to plant transfer costs. In July 2008, global Adidas CEO Herbert Hainer said the German media in China, by the government-set wage standards gradually becomes too high, the company hopes to partially withdraw from China, transfer to cheaper labor areas. Just four years ago Heiner's statements, triggering the production line will be transferred outside Adidas guess.
Compared with four years ago, China's rising labor costs to be getting worse. "If you include social insurance, we are here to the average worker's monthly salary of more than 3,000 yuan. Doubled compared with two years ago, but we also worry about being unable to recruit workers, hire workers, a high turnover rate." Li Xin (a pseudonym), a Fujian Adidas middle of the foundry business, recruitment, looking around for someone to help.
The new Lee said his corporate human costs accounted for the proportion of turnover from 12% two years ago to about 30%.
Side the the bullish labor costs in China, the other side is Indonesia, Vietnam and other Southeast Asian countries, the adult labor force each month about the salaries of more than one thousand yuan, Li Xin where the company began to expand overseas branch, three factories in Vietnam has Indonesia landing.
Compared with Adidas, rival Nike, the pace of the transfer of production bases to go far greater. Since 2005, Nike has increased year by year the of Vietnam factories in the proportion of its manufacturing, 2009, Vietnam and China, the proportion of orders with 36%. The go-ahead after two consecutive years, 2011, in Vietnam the proportion rose to 39%, while China fell to 33%.
This is not the first time Nike and Adidas factories migration. The two brand originated in Europe and the United States "migratory enterprises is very cost sensitive. In the seventies of the last century, and its main production base in Japan, due to the appreciation of the yen, Japan's labor costs rise, they shifted their production bases to South Korea and Taiwan; 1990s, because of cost reasons, to take his orders for the transfer to the Chinese mainland. Today, Vietnam, Indonesia and other Southeast Asian countries, to become the new promised land.
Nike and Adidas migration has also led to a number of Taiwan-funded background foundries transfer. In early 2012, Stella holding company listed in Hong Kong closed a processing plant in Dongguan, while continuing to enhance the production capacity in Indonesia. Chain from Japan's casual wear brand UNIQLO (UNIQLO) to Southeast Asia as the next migratory land.
In 1999, Uniqlo in Shanghai and Shenzhen to establish the production department. 2007 years ago, 90% of the Uniqlo rests in China. But in 2008, Uniqlo gradually reduce dependence on Chinese manufacturing, reduced to 80% the proportion of China in 2011. This year's annual report shows that the company plans to actively expand production in other Asian countries, in order to reduce costs, "the goal is to shift one-third of production outside China".
In addition to clothing vendors, food price has a high sensitivity. A well-known food companies in North America the past two years to begin direct imports products from overseas, the employee said, "Each of the products produced in China, must have at least one or a few back-country. Once China is losing its competitiveness, can immediately order. "
Not long ago, the European Union Chamber of Commerce in China facing conducted a survey of European companies in China. The survey shows that 22% of the companies surveyed said they are considering investment towards the outside of the Chinese market. When asked about the motive, one of the main factors that rising costs.
This research data show that consumer goods companies tend to evacuate more than industrial enterprises with the former are more sensitive to price.
"Compared with industrial enterprises, the transfer of the production of consumer goods companies faster," Lee said, five years can be basically completed.
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